Analytics Labels for Messaging Campaigns
Blog post from Firebase
Firebase Cloud Messaging, a free service for delivering notifications across Android, iOS, and the web, now supports analytics labels that help developers measure how notifications influence user behavior beyond basic send counts. Developers can attach a text-based label to messages sent through the FCM API or Firebase Console campaigns, allowing Google Analytics to associate subsequent user events with particular notifications or audience segments. Firebase Console’s Reports tab can filter notification funnel metrics, including sends, receipts, impressions, and opens, by label, while Google Analytics can use labels as event parameters for deeper analyses such as comparing campaign engagement across seasons or examining user cohorts over time.
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