Account takeover (ATO) is a significant threat that can negatively impact user experience and harm brand reputation, despite companies investing in security measures like reCaptcha, OTP, and 2FA, which often prove inadequate and inconvenient for users. Attackers exploit vulnerabilities through methods such as credential stuffing, phishing, and brute-force attempts. An on-demand webinar addresses the ATO landscape by emphasizing the importance of enhancing user experience to mitigate risks and boost revenue. Experts Richard Melick and Keshia Rose provide insights and strategies to effectively balance security and usability, improve user satisfaction, and recognize various ATO fraud types and associated risks.