In the context of fintech services, balancing fraud prevention with user experience is crucial, as excessive user authentication can deter legitimate customers while insufficient measures may increase risk. Fintechs must understand their users to avoid mistakenly rejecting genuine customers or failing to detect fraudulent ones. The solution, as highlighted by the Fingerprint tool, involves implementing effective visitor identification that is both quick to set up and minimally intrusive, thus reducing friction and enhancing the customer journey without compromising security. Fingerprint offers a streamlined integration process with just a few lines of code, allowing developers to address fraud challenges effectively while ensuring a seamless user experience.