Fintech companies face the challenge of balancing user friction with security, as overly stringent authentication processes can deter legitimate users while still failing to catch malicious ones. While increased friction can protect against fraud, it may also reduce conversion rates and increase user churn. By employing real-time, accurate device identification and comprehensive user profiling, fintechs can streamline authentication processes. An on-demand webinar featuring Brian from Dodgeball and James from Fingerprint explores strategies to minimize fraud without increasing friction, emphasizing techniques such as enhanced user and device identification, instant replay of user behavior to detect suspicious patterns, and continuous experimentation and shadow testing.