Company
Date Published
Author
Crystal Yang
Word count
433
Language
English
Hacker News points
None

Summary

High Recall ID is a newly launched beta identifier designed to enhance the recognition of anonymous users, complementing the standard visitor ID, which focuses on precision to prevent fraud. While precision is crucial for sensitive areas like login or checkout pages, High Recall ID aims to improve user experience on other site areas by reducing friction and offering personalized interactions, thus increasing conversion opportunities. This tool is particularly effective in recognizing returning users even after cookie clearance or extended absences, and it can detect account sharing by integrating insights from both identifiers. Early adopters have reported a significant increase in the recognition rate, with one customer experiencing a 27% improvement. The beta version is available to Enterprise customers, allowing them to compare recognition rates and accuracy between the two identifiers, with the opportunity to provide feedback to refine the feature.