Company
Date Published
Author
Evelyn Chea
Word count
3441
Language
English
Hacker News points
None

Summary

As global regulations on user data and privacy intensify and third-party cookies lose effectiveness, businesses increasingly adopt device intelligence to identify users on their sites and apps, offering advantages such as fraud prevention and optimized user experiences. Device intelligence analyzes browser and device details to recognize returning visitors and gather insights, playing a crucial role in industries like gaming, gambling, banking, and e-commerce to detect suspicious activity and mitigate financial losses, reputational damage, and data breaches. Companies face the choice of building in-house solutions, which offer customization but come with significant costs and maintenance challenges, or purchasing off-the-shelf solutions that provide rapid implementation and ongoing support with predictable costs. Device intelligence provides an added security layer, complementing legacy authentication methods against fraud strategies like account takeover (ATO), credential stuffing, and payment fraud. Solutions like Fingerprint offer comprehensive device intelligence features, including high identification accuracy, seamless integrations, and compliance with global privacy standards, helping businesses protect against fraud and enhance user experiences.