Online fraud is on the rise, necessitating that e-commerce merchants adopt proactive and robust fraud prevention strategies to safeguard their transactions and maintain customer trust. Merchants are particularly vulnerable to types of fraud such as payment fraud, account takeovers, and friendly fraud, all of which can result in significant financial and reputational damage. Effective fraud prevention solutions should feature device intelligence, bot detection, machine learning, chargeback protection, behavior monitoring, and real-time anomaly alerts to accurately identify and mitigate fraudulent activities. Several sophisticated fraud prevention tools, such as Fingerprint, ClearScale, SEON, Kount, Riskified, Signifyd, Ravelin, and Arkose Labs, are available to help e-commerce businesses enhance their security measures. Each of these tools offers unique features designed to address various fraud challenges, helping businesses to reduce the risk of fraud and ensure the safety of customer transactions.