Password reset attacks pose significant risks to both individuals and businesses, as attackers exploit the password recovery process to gain unauthorized access to accounts, potentially leading to financial fraud, data breaches, and loss of customer trust. These attacks often involve intercepting recovery emails or SMS codes, using bots to flood reset requests, or deceiving customer support agents through social engineering. To counteract these threats, businesses can implement strategies such as monitoring for unusual reset behaviors, separating multi-factor authentication (MFA) changes from password recovery processes, hardening recovery channels, and fortifying customer support protocols against impersonation tactics. Additionally, leveraging device intelligence to identify suspicious activities can enhance security by distinguishing legitimate requests from fraudulent ones, thus minimizing account takeover opportunities while maintaining user-friendly access for genuine users.