Fingerprint, a company specializing in device intelligence, reported significant shifts in online traffic patterns from 2023 to 2024, driven by an increase in device and browser identification, which rose from 2.96 billion to 4.22 billion. The prevalence of malicious bot traffic surged, with 56% of bots flagged as harmful, compared to 27% the previous year, highlighting the importance of distinguishing between harmful and beneficial bots, such as search engine crawlers. VPN usage also grew by 39%, with 15.3% of traffic coming through VPNs, complicating the understanding of visitor intent as users seek privacy while fraudsters exploit VPNs for deception. Additionally, incognito browsing saw a 70% increase, rising from 5.3% to 9% of total traffic, as privacy-conscious users and attackers alike leveraged it for anonymity. Fingerprint's device intelligence tools, which analyze over 100 real-time signals, help organizations detect suspicious activity and protect against fraud in an increasingly privacy-focused digital landscape.