At the SHRM24 conference in Chicago, the Finch team engaged with over 26,000 HR professionals to explore trends in the HR landscape, focusing particularly on HR technology such as accessing employer data from HRIS and payroll systems. Key takeaways from their interactions and a survey of nearly 200 HR professionals revealed that system connectivity remains a major concern, with many professionals using multiple employment systems, creating challenges such as manual data entry and inefficiencies. Finch promotes its Unified Employment API, which provides streamlined data integration with a wide network of HRIS and payroll providers, aiming to reduce administrative burdens and enhance data accessibility. The conference also highlighted the ongoing interest in AI, with discussions on its potential to improve HR productivity and effectiveness. Additionally, Finch announced a partnership with Rippling, enhancing its offering to developers in Rippling's App Shop, and emphasized the importance of advanced customer service in selecting HRIS and payroll solutions amidst a competitive market.