Matter, an employee recognition and rewards app integrated within Slack and Teams, has successfully expanded into mid-market and enterprise segments by leveraging HR integrations through Finch, which have increased their average deal size by more than 67%. Founded by Brett Hellman in 2017, Matter adopts a bottom-up engagement approach, allowing employees to organically spread the app's usage, which enhances buy-in from senior management. The app automates recognition for employee milestones and rewards engagement with Matter Coins. The pandemic amplified interest from large companies, leading Matter to integrate with Finch to automate HR functions, such as pulling company census data. Furthermore, the introduction of Matter's Advanced Analytics feature, which combines demographic data from HR systems with survey insights, has been a key differentiator in securing enterprise clients. This feature enables organizations to assess employee performance and sentiment across various demographics, thus addressing the complex needs of larger clients. Matter's decision to partner with Finch, chosen for its extensive system support and operational aid, has expedited the rollout of new features and facilitated access to a wide range of HR systems, effectively aiding the company's strategic move upmarket.