401GO, launched in 2019, aims to simplify 401(k) plan administration for small businesses by automating processes typically handled by HR professionals, such as enrollment and end-of-year reporting. By leveraging a combination of internal development resources and Finch-powered API integrations, 401GO enhances payroll processing and data management, enabling real-time updates that comply with fiduciary standards. This approach allows small businesses to offer retirement plans without the need for dedicated HR staff. The company's partnership with Finch has been pivotal, facilitating rapid integration with payroll providers like Gusto and Intuit QuickBooks, thus expanding 401GO's network without the need for individual negotiations. Finch acts as an aggregator, streamlining access to over 200 HRIS and payroll providers, which accelerates the integration process and reduces costs. Although 401GO continues to develop custom integrations, Finch's pre-built solutions and support infrastructure have significantly bolstered their scalability and customer onboarding capabilities.