Nidhi Kapoor, recently appointed as the Head of Product at Fidel, transitioned from a twelve-year tenure at Visa to embrace a startup environment, attracted by Fidel's focus on transaction data, loyalty, and payments, which aligned with her professional interests and past experiences. During the interview process, she connected well with the team, emphasizing the importance of company culture and team dynamics. Her role involves shaping the product's future direction and acting as the voice of the customer, aiming to make Fidel the leading name in rewards and loyalty, especially as it explores new areas like blockchain and crypto. Fidel's acquisition by Enigmatic Smile adds a fresh perspective to her responsibilities, fueling her enthusiasm for innovation. Beyond her professional life, Kapoor is a mother of two, enjoys traveling, dancing, and practicing yoga, having lived in five countries and settled in London, appreciating its connectivity and centrality.