Crossing the pond... we're live in the U.S., and more product updates!

Fidel has launched its services in the United States, expanding its mission to make transactional data accessible while ensuring privacy and security, with initial partnerships with Visa and Mastercard and plans to include American Express in the fall. Despite a high failure rate of 77% for loyalty programs within two years, customer loyalty remains robust, with 73% of millennials viewing such programs as beneficial for earning rewards. Additionally, Fidel has released Web SDK 2.0, which allows payment cards to be linked to loyalty programs, offering new customizable options and promising further enhancements in the future.

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