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Revamping our website

Blog post from Fern

Post Details
Company
Date Published
Author
Danny Sheridan
Word Count
588
Language
English
Hacker News Points
-
Summary

Fern recently launched a new marketing site to align with the evolving ways APIs are consumed, particularly by AI agents, following its acquisition by Postman. The redesign, led by Kapil Gowru and Mathieu Legault, emphasizes future-proofing API consumption by integrating advanced interactions and components developed with Claude Code and Devin AI. The site focuses on enhancing the agent experience by ensuring APIs are AI-ready, and on catering to enterprise customers like Nvidia and Square, who prefer consolidated vendor solutions for SDK generation, documentation, and CLI support. The redesign shifts from explanatory content to showcasing outcomes, offering interactive experiences that demonstrate the benefits of Fern's platform, such as real-time updates to branded documentation and agentic coding tools. This initiative is part of Postman's long-term strategy to expand Fern's reach and cement its role in the future of API development and agent platforms.