How I run six figures of paid ads

Fern has developed an innovative approach to leveraging AI in their marketing efforts, significantly enhancing their paid advertising strategy. By using a series of Claude agents and other AI tools, Fern has managed to double their qualified demos, secure 90% of the search impression share on brand and competitor terms, and increase site traffic by 202%. This strategy involves a detailed process where campaigns are meticulously planned, executed, and reviewed in a feedback loop. Each campaign is tailored to a specific audience and angle, using custom landing pages and automated image generation to ensure brand consistency. The collaboration with media-buying partner Outshine allows Fern to focus on creative strategy while maintaining efficient ad spending. Despite these successes, the top of the funnel requires improvement, prompting the next phase to focus on awareness ads to build a retargeting pool for more effective conversions. The entire process is supported by Claude skills and a local tool that streamline campaign management, with the potential for further collaboration and sharing of this framework.

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