How I perfected Midjourney prompts for our marketing assets
Blog post from Fern
The author describes their journey in creating background art for the Fern blog using Midjourney, a text-to-image model, to achieve a calm and polished aesthetic that aligns with the brand's identity. Initially experimenting with various styles such as "technobotanicals," surreal minimalism, and woodblock landscapes, the author found these approaches either too attention-grabbing or not fitting the desired mood. Inspiration struck during a visit to the Philadelphia Museum of Art, where the serene and muted qualities of Hiroshi Yoshida's woodblock prints resonated, leading to a breakthrough in creating backgrounds that complement rather than compete with the blog's content. By feeding Yoshida's prints into Midjourney's /describe command and refining the output with personalized elements, the author developed a template that consistently delivers cohesive imagery across different scenes and launches, such as the Rust SDK generator launch featuring crabs and the Swift launch with swifts. The process is ongoing, with each new launch providing an opportunity for further creative exploration.
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