Geofencing technology, which utilizes GPS, Wi-Fi, or cellular data to create virtual boundaries around real-world locations, is transforming various industries by providing precise, actionable intelligence based on location data. It enables real-time tracking and monitoring of devices, triggering alerts or actions when boundaries are crossed, which is beneficial for applications ranging from fleet management and urban planning to environmental research and marketing. For businesses, geofencing offers enhanced visibility and accountability, automating processes such as check-ins and optimizing routes, while marketers use it to deliver personalized promotions based on customers’ proximity to specific locations. Effective implementation of geofencing requires defining clear goals, choosing appropriate boundary shapes, configuring alerts, and integrating data into existing systems. The technology also demands adherence to privacy and consent laws to ensure safe and legal use, with platforms like Felt offering tools for turning geofenced data into actionable insights through interactive maps and collaborative applications.