Deploying more, stressing less: how Felt achieves 15+ daily releases

A company focused on rapid innovation attributes its success to a fast-paced deployment strategy that emphasizes quick iteration and direct work in production environments. They frequently deploy updates, sometimes up to 15 times a day, including weekends, fostering a culture of speed and responsiveness to customer feedback. Two key principles underpin their approach: "Day 1 Deploys" and comprehensive pull request (PR) reviews. "Day 1 Deploys" ensure new engineers can contribute code changes from their first day, facilitated by a streamlined onboarding process and supportive hiring managers. For PR reviews, each request generates a unique, standalone environment for testing, allowing for side-by-side evaluations of different UI interactions without conflict over shared resources. This is achieved using Render's Pull Request Environments via Blueprints, which automate the creation of isolated environments for each PR.