Live streaming has become an essential aspect of digital entertainment, with audiences expecting high-quality, uninterrupted access to content anywhere in the world. As traditional cloud infrastructures struggle to meet these demands, many streaming platforms are turning to edge computing, which processes data closer to users to reduce latency and improve reliability. This shift is crucial for handling simultaneous viewership spikes during live events, as any delay or buffering can lead to significant viewer drop-off and revenue loss. Edge computing also enables real-time customization and improved resilience, while supporting sustainability by reducing the distance data travels, thus lowering energy consumption. As media companies pursue net-zero goals, edge computing presents a more carbon-efficient alternative to centralized data centers. This transition not only enhances performance but also aligns with environmental objectives, offering a model for delivering high-quality digital experiences that are both efficient and sustainable.