Nearly Half the Web Isn't Human: Inside Fastly's Threat Insight Report

Bots constitute nearly half of all internet traffic, with 99% being unwanted or unverifiable, posing challenges for businesses in terms of performance, cost, and control. The latest Threat Insights Report by Fastly reveals that bots are not only responsible for significant infrastructure costs but also influence how content is accessed and consumed, especially through AI-driven systems. These bots, often masquerading as legitimate services, engage in activities like scraping and automating attacks, leading to policy decisions based on inaccurate data. The report emphasizes the need for organizations to rethink their bot strategies, as bots now play a crucial role in shaping business variables, from content exposure to infrastructure load. As AI bots, though a small subset, have a disproportionate impact on data surfacing and consumption, businesses must focus on understanding the intent behind bot requests to make informed decisions about access and leverage in an AI-driven ecosystem.

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