Knowledge Is Power: Control AI Bot Scraping with Fastly Bot Management

Rising bot and AI crawler traffic increasingly affects both origin servers and CDN caches, creating security, performance, and content-control challenges for websites. Fastly argues that organizations should use a selective bot policy rather than block all automation, allowing beneficial search engines and LLM crawlers while blocking malicious actors and challenging excessive scraping based on identity and behavior. Fastly Bot Management provides dashboard visibility into bot categories, traffic patterns, and anomalous activity, enabling users to create and adjust rules that allow, block, rate-limit, or challenge specific bots at the network edge. ContentGuard extends these controls to cached CDN content, addressing the need to protect content regardless of whether it is served from an origin server or cache. Together, the tools are presented as a way for businesses to retain consent-based control over automated access while preserving indexing, AI visibility, and potential content monetization opportunities.

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