Beyond the Bot Block: How Fastly and Experian Are Turning AI Agent Traffic into Revenue

Fastly has joined the Experian Agent Trust ecosystem to help enterprises identify, authorize, and potentially monetize legitimate AI agents conducting commerce on behalf of consumers. As automated traffic increasingly includes autonomous agents that browse products and make purchases, the partnership aims to replace purely defensive bot policies with real-time trust decisions at Fastly’s distributed network edge. Experian Agent Trust provides identity and delegated-authority verification through Human to Agent Binding, while Fastly evaluates these signals in milliseconds and enables organizations to apply customized policies such as identity-based rate limits, pricing, and checkout experiences. The approach is intended to protect origin infrastructure, avoid backend re-architecture, and allow businesses to distinguish trusted, human-authorized agent traffic from malicious automation.

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