Adapting in the Era of AI

ContentGuard is a new feature introduced by Fastly to address the increasing challenge posed by bots accessing cached content, especially in the era of AI. As organizations rely on content delivery networks to optimize performance, nearly half of the requests to cached content are from bots, with 99% deemed unverified or malicious, necessitating effective bot management. ContentGuard enhances Fastly's Bot Management by allowing companies to control access to their intellectual property (IP), providing visibility and tools to mitigate the impact of unwanted bots. While unverified bots present security and financial risks, verifiable bots like crawlers and fetchers can also affect business operations by reducing direct user visits. ContentGuard offers nuanced control over bots, enabling businesses to make informed decisions about access, rate limitations, and monetization opportunities, ultimately helping to protect valuable digital assets and reduce operational costs.

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