Fal has partnered with BRIA AI to enhance the creation and modification of commercial visual media through generative AI models that prioritize copyright safety and privacy. BRIA AI offers foundational models and APIs designed for scalable and safe image generation and editing, relying on a training stack built exclusively from licensed data to avoid issues with copyrighted or inappropriate content. This collaboration utilizes fal's high-performance infrastructure to support extensive creative workloads, allowing users to personalize visuals dynamically to align with brand guidelines and diverse audiences. A notable feature of BRIA AI is its indemnity model, which is supported by an attribution engine that compensates data contributors based on their data's impact on AI outputs. The partnership aims to empower users in sectors like e-commerce and marketing by providing tools for customized image generation and editing, facilitating easy adaptation for various campaigns and creative projects.