The inaugural Generative Media Conference, held on October 24, 2025, in San Francisco, gathered 300 industry leaders to explore the evolving landscape of generative media, emphasizing its potential to transform storytelling, architecture, and commerce. Former Disney chairman Jeffrey Katzenberg highlighted the historical pattern of resistance and eventual acceptance of new storytelling tools, drawing parallels to his experience with computer-generated animation. The conference showcased breakthroughs such as the development of repeatable systems for media production and the integration of generative tools with traditional creative processes, as exemplified by companies like Genre AI and Foster + Partners. However, challenges like control, scaling costs, and shifting investment landscapes were also addressed, with discussions focusing on the need for reliable systems and selective investment in durable infrastructure. Ultimately, the event underscored the potential of generative AI to extend the capabilities of creators, likening it to past technological advancements that have shaped the arts.