Fal's Generative Media Platform is now accessible through Google Cloud Marketplace, allowing teams to develop and scale real-time generative apps using over 600 production-ready media models. This integration simplifies billing, reporting, and governance by utilizing existing Google Cloud commitments. With features like a unified API, dev-friendly SDKs, and robust workflow tools, fal enables rapid deployment from prototype to production. Enterprises benefit from SOC 2 compliance, single sign-on, private endpoints, and 24/7 support, while users can explore a range of models for creative, marketing, and multimedia applications. The platform offers a transparent, usage-based pricing model, beginning with a free tier, and allows subscribers to manage billing directly through their Google Cloud accounts.