Fal, a company specializing in generative media, has announced the successful raising of $125 million in a Series C funding round led by Meritech, with new investments from Salesforce Ventures, Shopify Ventures, and the Google AI Futures Fund, alongside existing partners like Bessemer Venture Partners and a16z. Originating in 2021 with a focus on scaling compute for Python, Fal quickly pivoted to AI-generated media, optimizing models like Stable Diffusion for enhanced speed and accessibility. Their platform has enabled diverse applications, from image editing to advertising, and their vision of AI-generated content is rapidly gaining traction, as evidenced by a 60-fold revenue increase over the past year. With the addition of Arsham Memarzadeh to their board, they are expanding their team and infrastructure, including the introduction of fal Serverless, to support the burgeoning demand for generative media models. Fal aims to be synonymous with generative media and is actively hiring to advance their mission.