Why apps get rejected from the App Store and how to avoid it — Articles
Blog post from Expo
App Store rejections occur when an app build or its metadata violates Apple’s review guidelines, with more than 40% of unresolved issues reportedly involving App Completeness problems such as crashes, broken links, placeholder content, inaccessible backend services, or unusable demo accounts. Common additional concerns include inaccurate store metadata, improper in-app purchase implementations, insufficient functionality, duplicate or copycat apps, noncompliant third-party login options, and privacy or account-deletion failures. Developers are advised to reproduce the reviewer’s exact path using a clean device and the supplied review credentials, distinguish binary or server defects from metadata-only errors, preserve the submitted build and logs during investigation, and provide concise resubmission notes explaining the correction and how to verify it. Preventive measures include maintaining realistic review accounts, testing empty states and authentication edge cases, ensuring privacy disclosures match all first- and third-party data collection, and reviewing purchase, deletion, and login flows end to end. Appeals are available when a reviewer has misunderstood compliant functionality, while repeated violations can delay review; tools such as Expo EAS can upload builds but cannot alter Apple’s approval criteria or fix a rejected binary without a new review submission.
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