How to submit an app to the App Store and Google Play

Publishing an app on Apple’s App Store and Google Play involves more than uploading a build: developers must establish and manage store accounts, create app records and identifiers, produce properly signed iOS IPA and Android AAB release builds, test the store-processed versions through TestFlight or Play testing tracks, and complete accurate listings, review instructions, privacy disclosures, permissions explanations, and support information. Companies should assign ownership of accounts, credentials, metadata, release decisions, and post-launch monitoring, while retaining records of source revisions, build numbers, test results, and submission status. Apple and Google review apps independently, with Apple commonly reviewing within one to two days and Google reviews potentially taking up to seven days; some newer personal Google Play accounts must also complete a 14-day closed test with at least 12 testers before requesting production access. Approval does not automatically make an app public, as teams must select release dates, rollout or phased-release settings, and target countries, then monitor crashes, reviews, and potential issues after launch. Tools such as CI/CD, fastlane, Expo EAS Build, and EAS Submit can automate building and uploading, but they do not replace the required store setup, policy compliance, metadata accuracy, review process, or release management.

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