How to get app feedback from people who are not developers

App teams can gather useful feedback from non-developers by recruiting three to six testers who resemble their target users, assigning each person a simple real-world task, observing where they struggle, and consolidating findings into a shared list for iterative fixes. Builds can be shared through Expo Simulators browser links, which require no installation but currently have developing Android support, or installed on phones through TestFlight for iOS and Google Play internal or closed testing for Android. TestFlight supports internal and external groups, requires Beta App Review for the first build of an app version shared externally, and expires builds after 90 days, while Google Play testing requires tester lists and, for newer personal developer accounts, at least 12 closed-test participants opted in for 14 consecutive days before production access. Feedback may include comments, screenshots, and crash reports, with TestFlight reports available in App Store Connect and optionally forwarded through EAS Workflows or accessed through Expo MCP tools. Subsequent testing rounds involve fixing issues, sending updated builds or JavaScript-only preview updates when applicable, and informing testers about changes, while Expo skills and agents can automate simulator sessions, store builds, and update distribution.

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