From Istanbul to #1 in the US App Store: why FERASET bet its AI app studio on Expo

Said Kaban, CTO and Co-Founder of FERASET, recounts how the AI consumer app studio embraced Expo—a tool often seen merely as a prototyping platform—to rapidly develop successful mobile applications. Contrary to the prevailing belief in Turkey that Expo was limited to demos, FERASET recognized its potential to deliver production-ready apps quickly, drawing parallels to the rise of Next.js in the React ecosystem. This foresight allowed them to capitalize on the burgeoning AI boom with their app, Music AI, which achieved the #1 spot in the App Store globally. By leveraging Expo, they developed a suite of apps focusing on different user experiences, enhancing their efficiency with tools like expo-ai-kit for on-device AI tasks. Despite initial skepticism, Expo's managed workflow proved stable and scalable, enabling FERASET to grow their user base and app complexity without outgrowing the framework. Their journey underscores Expo's capability in facilitating rapid, scalable app development, positioning FERASET as a leader in the mobile AI space.

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