Show, don’t tell

Developing a marketing strategy for exe.dev has been approached with a "show, don't tell" philosophy, leveraging the technical capabilities of the product to naturally attract interest and engagement. Despite the overwhelming marketing noise surrounding AI, the unique functionalities of exe.dev, such as the ability to write private apps from a phone using their agent Shelley, have proven effective in drawing users. The platform allows users to create and share apps effortlessly, exemplified by the author's experience of developing a network testing tool for exe.dev's global anycast network. This process highlighted the potential of using exe.dev for rapid app development without extensive code interaction, thereby creating a new paradigm for shareable, small-scale app creation that can be utilized for both professional and personal projects.

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