Flatfile has significantly enhanced its market research and business intelligence processes by implementing Exa's Websets API, which automates the generation of targeted cohorts of companies and identifies key contacts, effectively replacing labor-intensive manual research methods. By leveraging this API, Flatfile can produce comprehensive market maps and pinpoint decision-makers within niche and diverse markets at a reduced cost and with greater efficiency. The Websets API provides complete coverage of long-tail companies often missed by traditional list vendors, enabling Flatfile to find companies and contacts that were previously undiscovered. This integration has led to massive efficiency gains, allowing Flatfile to replace numerous manual iterations with a single enriched API call, significantly reducing costs and improving their ability to access and utilize accurate market data swiftly.