A CRM software provider sought to enhance its offerings by integrating real-time data intelligence, addressing challenges such as outdated lead data, manual news monitoring, and limited lead discovery. By partnering with Exa's Websets API, the provider developed a data enrichment layer that updates CRM records with the latest company information, including news, LinkedIn posts, and competitor insights, directly within the CRM platform. This solution enabled real-time data enrichment, automated news monitoring, and intelligent lead discovery, using semantic industry classification to expand the pool of qualified leads. The integration of Exa's API, which continuously scans the web for relevant updates, resulted in improved data coverage and freshness, increased user engagement, and expanded product workflows, leading to higher customer satisfaction and retention.