MDM is no longer sufficient for delivering a competitive customer experience on Android devices, as traditional MDM solutions lack critical capabilities such as pipelines, telemetry data, diagnostics, and automation. Android DevOps is a more comprehensive approach that enables real-time experience delivery at scale by incorporating collaboration between development, operations, and product teams. It emphasizes people and culture, utilizing technology and automation tools to improve rapid IT service delivery through agile, lean practices in the context of a system-oriented approach. By adopting Android DevOps, enterprises can drive operational excellence, create a culture of customer obsession, and make data-driven decisions that deliver continuous customer value.