Web Clips on iOS, introduced with iOS 4 and now available on iPadOS and macOS, provide users with an app-like shortcut to web links without needing to open a browser each time. These customizable tools extend beyond simple web link access to include functionalities like quick communication with frequently used contacts, direct access to media and files, and navigation and app store links. Users can set Web Clips to open in various browsers and personalize them with custom icons and names. Organizations using Esper Mobile Device Management (MDM) can centrally manage Web Clips across devices, offering benefits like quick access to essential links, improved user experience, and security features such as non-removability for critical resources. These capabilities make Web Clips particularly valuable for managing large fleets of devices in sectors like retail, education, and enterprise, while reducing the need for additional app development.