The concept of SoftPOS (Software Point-of-Sale) is transforming the point-of-sale landscape by enabling NFC-equipped devices, like smartphones and tablets, to function as certified tap-to-pay terminals without the need for traditional card reader hardware. This innovation, backed by standards such as PCI MPoC, allows transactions to be conducted directly on a device's touchscreen, thus reshaping the roles and revenue models within the POS ecosystem, affecting OEMs, ODMs, and payment providers. While Apple and Google are at the forefront of adopting SoftPOS, their approaches pose challenges, such as potential vendor lock-in and loss of leverage for large retailers and enterprises. As SoftPOS adoption grows, it demands compliance and strategic partnerships from device manufacturers, alongside considerations of cost structure and transaction economics, fundamentally altering the dynamics of payment processing and device management in retail and hospitality sectors.