The text argues against the notion of free Mobile Device Management (MDM) solutions, emphasizing that while such platforms may not charge upfront fees, they incur hidden costs in terms of time, productivity, and support, and are unsuitable for business or enterprise needs. It highlights the challenges of using free MDMs, such as limited update capabilities, lack of robust support, and inadequate data protection for sensitive transactions through systems like POS, kiosks, and digital signage. The piece promotes Esper, a modern MDM solution, as a more reliable and scalable option tailored for complex device management scenarios, offering features such as streamlined app deployment, granular updates, and comprehensive support, particularly in industries like quick-service restaurants, hospitality, and retail. The text also underscores the importance of selecting the right MDM tool by considering specific business requirements, which Esper aims to address with its tailored solutions and partnerships with major brands.