Fireside Chat: Building a High-Trust Product Security Program at Zebra

During a session at Black Hat 2025, Dr. Jasyn Voshell, who leads product security at Zebra Technologies, discussed the company's approach to product security and the integration of various tools to manage vulnerabilities, highlighting the importance of building trust and efficiency in development teams. Zebra Technologies, initially known for its barcode innovations, now plays a significant role in various industries through its RFID technology, which tracks everything from sports players' movements to the supply chain of grocery items. Voshell emphasized the importance of "shift left" practices in software development to address security vulnerabilities early in the process. The adoption of Endor Labs and other security tools like Snyk and Nucleus has helped Zebra reduce noise in vulnerability detection and improve developer confidence by focusing on reachability—determining whether a vulnerability is actively exploitable. The talk also touched on the challenges of integrating new security solutions within existing systems and the necessity of collaborating with sales teams to communicate security measures effectively to clients, particularly when addressing concerns about potential vulnerabilities. Voshell underscored the ongoing need for innovation and adaptability in security strategies, particularly in the face of evolving technologies such as AI, to maintain product integrity and customer trust.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.