Partnering with Star Sports, the sports division of Jiostar, the initiative aims to break language barriers in cricket by localizing content into various Indian languages using AI tools, enhancing accessibility for millions of fans who can now enjoy cricket commentary and insights in their preferred languages like Hindi and Tamil. This effort follows the success of the 2023 World Cup, which became the most-watched Cricket World Cup in India, and is set to expand with upcoming events such as the Champions Trophy and IPL in 2025 by enabling near real-time translation of live commentary. By translating spoken content, the partnership seeks to connect fans with their favorite players and make cricket more inclusive, allowing audiences across the country to experience the game in a way that feels natural and personal.