Webinar Recap: Build Full Campaigns With AI in ElevenLabs

A workshop led by ElevenLabs and ElevenCreative presented an AI-driven approach to marketing production that connects ideation, asset creation, localization, distribution, and performance analysis in a single workflow rather than relying on separate tools and handoffs. Using ElevenLabs’ Flows platform, the presenters demonstrated how two product photos and a prompt could generate an on-brand vertical advertisement with imagery, script, voiceover, music, and composition in minutes. The discussion emphasized that rising demand for ad variants and localized content makes AI-assisted production increasingly important, while dubbing that preserves the original performance can improve engagement and reduce advertising costs across languages. ElevenLabs argued that creative teams should prioritize AI producers with prompting skills and aesthetic judgment, while allowing agents to select models and automate technical tasks. Examples from Ramp and Clay illustrated uses in pre-production and multilingual campaign scaling, and ElevenLabs reported that localizing existing paid ads contributed to a 17% conversion increase and millions in incremental revenue. The company is developing a “Creative Engine” intended to automate the ongoing cycle of generating, publishing, localizing, and optimizing creative assets.

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