Scale AI and ElevenLabs have collaborated to create a robust Conversational AI experience, exemplified by the TIME AI project, which allows users to engage in dynamic discussions about TIME's journalism, including the Person of the Year feature. This system integrates voice technology to enhance user interaction, making it feel more engaging and human-like compared to traditional chatbots. The approach involves using a combination of Automatic Speech Recognition (ASR), Text-to-Speech (TTS), and Large Language Models (LLMs), supported by carefully designed guardrails and custom prompts to ensure alignment with business logic, brand guidelines, and safety standards. This architecture allows for more controlled AI experiences, crucial for enterprises with specific use cases in customer service and support, demonstrating the potential to apply similar systems across various industries.