Paradox Interactive, a prominent Swedish game developer known for titles like Stellaris and Cities: Skylines, has partnered with ElevenLabs to integrate advanced text-to-speech (TTS) technology into its game development process, significantly accelerating audio generation from weeks to hours. This collaboration aims to streamline the creation of voiceovers, allowing for quick iterations and cost savings during pre-production, while also enhancing localization and accessibility by supporting multiple languages and accents. The technology enables Paradox not only to improve the efficiency of narrative revisions but also to offer players greater post-release content customization, fostering community-driven narratives. Ernesto Lopez, Audio Director for Paradox, praised the partnership, noting that ElevenLabs' contextually aware engine has surpassed expectations and opened new possibilities for intricate voiceover designs, ultimately enhancing player experience.