Mahindra deploys voice agents with ElevenLabs to scale outreach for SUV launch

Mahindra & Mahindra, a multinational conglomerate, utilized AI-driven solutions to manage the high demand generated by the launch of its flagship SUV, XUV 7XO, in January 2026. Faced with the challenge of handling an influx of customer interactions, Mahindra AI deployed nAIna, an AI conversational voice agent powered by ElevenLabs Text to Speech, to automate outbound calls while maintaining a natural interaction model. This approach allowed for continuous availability beyond traditional call center hours, ensuring efficient outreach to both new and lost leads without increasing operational overhead. The integration of ElevenLabs technology resulted in significant improvements across key performance indicators, including an 8% uplift in conversion rates compared to previous methods. This initiative demonstrated the scalability and cost-effectiveness of AI-led voice outreach during high-demand periods and set a precedent for future vehicle launches, with plans to expand AI voice agents into broader customer engagement processes across the automotive lifecycle.

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