Introducing the Image, Video, and Templates APIs

ElevenLabs has launched APIs for image generation, video generation, and reusable creative templates built in its Flows canvas, enabling teams to create visual assets through models from providers including Google, OpenAI, ByteDance, and Creatify. Users can generate, edit, and animate images into video at scale, while webhooks support production pipelines. Flows templates let creative teams define prompts, brand references, audio, output formats, and compositions once, then automatically generate new assets by supplying inputs such as a product image and name. The system is aimed at enterprise catalog and marketing workflows, allowing new products added to PIM, DAM, or storefront systems to trigger creation of pack shots, channel-specific advertisements, and product videos. These capabilities are available through the API and ElevenLabs MCP integration for tools such as Claude, ChatGPT, and Cursor, with the APIs available immediately.

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