How we solved multilingual advertising and built Ads Engine

ElevenLabs' paid marketing team developed an internal workflow to localize ad campaigns across seven languages, significantly enhancing their advertising performance without increasing headcount. This initiative generated $3.78 million in incremental conversion value and earned a 2026 Google Ads Impact Award for measurable business results. Initially, the localization process was manual and time-consuming, leading to delays and revenue impacts. To address these challenges, ElevenLabs built internal tools that automated and accelerated the localization of search, display, and video ads, enabling their four-person team to efficiently manage campaigns across multiple languages. The streamlined workflow resulted in a 17.6% lift in conversions from non-English campaigns, demonstrating the effectiveness of their approach. This internal tool, now available as Ads Engine, connects to ad accounts, automates creative localization, and optimizes ad performance, offering a scalable solution to brands facing similar localization challenges in digital marketing.

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