How Stray Sheep uses ElevenLabs to make Bulgaria more accessible for Deaf people

Stray Sheep, a Bulgarian social enterprise, is committed to enhancing accessibility for Deaf individuals by bridging the gap between the Deaf community and the hearing majority through education and media. Despite the official recognition of Bulgarian Sign Language in 2021, the country still faces challenges in accessibility, with only a small fraction of the population able to sign. Stray Sheep addresses this by offering sign language courses led by Deaf lecturers and integrating sign language services into major consumer brands, thereby facilitating communication for Deaf customers. The organization also uses ElevenLabs Text to Speech technology to create layered videos where Deaf and hearing audiences can share the same experience, and this technology allows them to produce multilingual narrations efficiently. As part of their expansion, Stray Sheep aims to grow its digital education platform and produce accessible content for businesses and institutions, with plans to extend their impact beyond Bulgaria by combining sign language with AI. Through the ElevenLabs Impact Program, Stray Sheep and other nonprofits are supported in using AI audio to break down communication barriers in various sectors.

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