How Lettuce Cut Meta Ad Creative Costs 75% with Ads Engine

Lettuce, a fintech platform for solo businesses, uses ElevenCreative’s Ads Engine to generate and test Meta ad variations more quickly by importing live ads, modifying them through prompts, and publishing approved versions back to the platform. The company says the tool reduces production turnaround from more than a week to roughly 45 seconds while retaining human review for brand consistency and campaign approval. Because Meta’s delivery system benefits from a larger range of creative inputs, Lettuce uses successful ads as starting points for successive tests, with its current top-performing ad emerging after 15 to 20 iterations of an original asset. The company estimates that Ads Engine has reduced creative costs by about 75% and lowered cost per lead by 40% to 60% relative to comparable ads, while allowing its small growth team to conduct testing at a scale previously associated with larger teams or agencies.

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