MNTN has integrated ElevenLabs' advanced text-to-speech technology into its new VIVA platform to revolutionize Connected TV advertising by making audio content generation faster, cheaper, and more personalized. This integration addresses traditional challenges in TV campaigns, such as high costs, time consumption, and lack of personalization, which have hindered many brands, especially smaller ones, from leveraging TV advertising effectively. The VIVA platform empowers marketers to generate hyper-personalized and targeted audio content using campaign data, allowing brands to engage audiences more effectively and improve conversion rates. The technology also enables brands to own their campaigns end-to-end, quickly test content, and create numerous variations tailored to various demographics and geographies. This partnership allows brands of all sizes to compete on a more level playing field with larger competitors by reducing costs and streamlining the creative process, as highlighted by Oliver Embry, Director of Product Innovation at MNTN.